Rep. Maloney, Sen. Menendez introduce “Stop Deceptive Advertising in Women’s Services Act”

Jun 30, 2010
Press Release
WASHINGTON, DC – Rep. Carolyn Maloney (D-NY) and Sen. Robert Menendez (D-NJ) today introduced the “Stop Deceptive Advertising in Women’s Services Act” (SDAWS), which would crack down on clinics which advertise themselves as a provider of abortion services yet don’t provide abortion services.

“Although I may disagree with their views, many crisis pregnancy centers are forthright and respectful. Unfortunately, some take a more underhanded approach to lure in women seeking abortions by using tactics that should be illegal,” Representative Maloney said. “An unintended pregnancy is an especially difficult time to encounter deception, and deceptive practices should be outlawed. Women shouldn’t have to face the added stress of deciphering whether or not the clinic they choose offers legitimate medical services.”

Senator Menendez said, “This legislation would simply help ensure truth in advertising related to reproductive health services. Women’s reproductive health choices are very personal decisions, and they should never be influenced by deception or pressure.”

“We applaud Rep. Maloney and Sen. Menendez’s leadership in making sure women aren't misled about their health-care options,” said Nancy Keenan, president of NARAL Pro-Choice America. “Many CPCs use deceptive and manipulative tactics that prevent women from making fully informed choices about their reproductive health. They put political propaganda before women’s wellbeing.  Regardless on one’s position on abortion, we all should agree that lying to women is wrong. Americans value honesty in advertising and these anti-choice operations should not be exempt from living up to this basic principle.”
 
The SDAWS Act directs the Federal Trade Commission (FTC) to promulgate rules declaring it an unfair or deceptive act for an entity, such as a crisis pregnancy center, to advertise as a provider of abortion services if the entity does not provide abortion services. Organizations that are not deceptive in their advertising or marketing will not be impacted by this bill.  The bill has 11 cosponsors in the House.

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Full text of the “Stop Deceptive Advertising in Women’s Services Act” (SDAWS),  is viewable here